Thailand’s e-commerce is on course for fivefold growth over the next three years, according to new Thai e-Commerce Association (Theca) president Kulthirath Pakawachkrilers.

THAI consumers are stopping short of clicking “purchase” at checkout stage, with more than half (60 per cent) abandoning their online shopping carts all the time or sometimes, according to the new research from SAP, an enterprise application software.